Loblaw isn't bringing No Frills to North Burnaby after all.

Instead, it is opening a SuperValu in late fall of 2012, according to a Loblaw spokesperson. "We have a franchisee in place and we are finalizing the layout and ordering equipment."

The store will be in the Greystone Plaza shopping complex on Burnwood Drive, formerly the site of a Marketplace IGA which closed last November.

While Loblaw had earlier stated it was opening a No Frills, the plans changed "due to a change in the strategy of the business," the company said.