Liquidator gets his own reality show

If you’re looking for a deal on mattresses or couches, Direct Liquidation may be the place for you.

But if a statue of Arnold Schwarzenegger from his Terminator days or a giant hot dog self-applying ketchup is up your alley, well, it’s also the right place.

After entering the front door of the Burnaby warehouse, there’s a large rack of leather jackets ahead, a 1960s Coca-Cola machine to the left and an eight-foot bronze alien statue to the right.

“People come here and are like what does this lunatic have this weekend?” says Jeff Schwarz, CEO of Direct Liquidation.

It’s no wonder that Schwarz is the subject of an upcoming reality TV show on the Outdoor Life Network (OLN).

Filming for The Liquidator begins soon, and will follow Schwarz as he sources furniture and quirky items—often from companies going bankrupt—to turn a profit.

Schwarz just bought “3,700 units of instant noodles” and once bought a shipment of 3,600 sex toys. He sold those to a local sex store, but says the noodles are reaching expiry, so he’ll probably donate them to the local food bank.

He says he never knows what he’s going to get, who his customers will be or who he’s going to meet.

“I’ll have breakfast with a biker—and I’m sure you know which kind—dinner with a rabbi and lunch with a priest,” he says. “And that’s literally what comes to me.”

One of his encounters happened to be with a producer who took interest in him and his business. Before Schwarz knew it there were cameras in his shop, and he was told to hire an entertainment lawyer.

“When they approached me I was like this is gonna be 100 per cent reality, we’re not gonna stage anything.”

Schwarz looks forward to the show and hopes he can keep the reality TV show as real as possible.

“Who knows what tomorrow will bring? Every day is different.”

The show will consist of 13 half-hour episodes, and is slated to air this summer.

“The series is wildly entertaining and filled with larger-than-life characters at every turn,” states Claire Freeland, director of original programming for Rogers Media, in a press release. “We’ve seen buy-and-sell on television before, but never with the craftiness of a liquidator like Schwarz.”


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